The MAX™ system



The MAX™ system leverages our innovations in nutrition and business practices. Connecting the ingredient physical form, processing, nutrient profile and animal performance through a system leads to a more accurate and consistent diet for your cattle. MAX talks performance.

With MAX, we formulate a diet tailored to your operation. One that continually adjusts and adapts. Because it’s only natural that your animals’ diet change occasionally. Factors like intake and environment can limit performance, and ultimately, profitability. MAX offers you serious advantages:

  • link to analysis results, ingredient information and the latest research
  • project ingredient use
  • track feed inventories
  • generate reports summarizing feed economics by diet or operation
  • predict animal performance

The MAX™ system builds a virtual model of your feeding operation. This puts animal requirements and nutrient supply in context — instead of theory, you get real-time results. Key inputs include:

Animal Data —begin and end weights, desired gain, harvest weight at specific body composition, expected intake, breed and frame, implant program, sex, and cattle condition

Environment — ambient temperature, wind, and humidity

Ingredient Evaluation — accurate nutrient profiles, supplier differences, inventory practices

Physical Nutrition — grain and forage particle sizes, steam-flaked grain density, corn silage kernel hardness, etc

Performance Projections — accounting for specific animal data inputs and based on energy, protein, and amino acids available for growth with the right balance for minerals and vitamins

Metrics — feed inventories and batch mixing, feeding programs, ADG, feed efficiency, and cost metrics such as cost of gain, and detailed breakeven analysis

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