The MAX™ System

The MAX™ system leverages our innovations in nutrition and business practices. Connecting the ingredient physical form, processing, nutrient profile and animal performance through a system leads to a more accurate and consistent diet for your cows. MAX talks performance.

With MAX, we formulate a diet tailored to your operation. One that continually adjusts and adapts. Because it’s only natural that your animals’ diet change occasionally. Factors like intake and environment can limit performance, and ultimately, profitability. MAX offers you serious advantages:

• link to analysis results, ingredient information and the latest research
• project ingredient use
• track feed inventories
• generate reports summarizing feed economics by diet or operation
• predict animal performance
• ensure cost-effective nutrient sources for maximum results

The MAX™ system builds a virtual model of your operation. This puts animal requirements and nutrient supply in context — instead of theory, you get real-time results. Key inputs include:

Animal Data — intake, production, weight gain, percentage of milk fat, milk true protein percentage, BCS data, group lactation factors

Environment — ambient temperature, humidity

Ingredient Evaluation — accurate nutrient profiles, supplier differences, inventory practices

Physical Nutrition — grain and forage particle sizes, steam-flaked grain density, corn silage kernel hardness

Performance — amino acid and ADG targets, milk production group lead factors

Metrics — feed inventories, feed efficiency, and cost metrics such as per cow, per cwt milk and income over feed ratio